Thanks for the Free Advertising!
Not a new thing on social media or even wet shaving, but definitely an ever-increasing trend... Vendors and artisans getting their fans, friends and followers to advertise for them on social media - for free. You can easily spot the bait in posts with words like "win" or "giveaway" where of course, one of the requirements is to reshare on your own social media channel(s). Here's how it works...